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Posts Tagged ‘mcommerce’

Good news for m-commerce: Daily use of the mobile web is soaring

March 18, 2009 Leave a comment

Excerpt:

Overseas, in many European and Asian countries, accessing the Internet via smartphones and other mobile devices is commonplace. More Japanese, for example, access the web via mobile devices than via PCs. Today, according to new research from comScore Inc., the U.S., finally, is catching up to what many industry observers say will be the norm in the years ahead. And that’s good news for retailers in m-commerce.

LINK: http://www.internetretailer.com/dailyNews.asp?id=29783

In 12 Years Most of Your Customers Will be Shopping on Mobile Phones

December 26, 2008 Leave a comment

Mobile Phone Advertising Takes A Big Leap

December 22, 2008 Leave a comment

FROM GOOGLE: Today, the Google mobile ads team is announcing a new campaign-level option that allows those of you who are AdWords advertisers to show your desktop text and image ads on the iPhone, the T-Mobile G1, and other mobile devices with full (HTML) Internet browsers. The ads can point to desktop landing pages so you don’t need to create mobile landing pages or ads in mobile formats. The ads will have many of the same benefits as our standard mobile ads, such as the delivery of mobile-specific calls-to-action and reaching mobile users that are searching with their phones more than ever — especially during the holiday season.

You may have seen ads running on the iPhone and G1 already. That’s because Google Search on these devices used to show desktop results pages modified for these phones. Recently, the Google mobile team launched new results pages formatted specifically for the iPhone. Now, advertisers will be able to display ads exclusively on these mobile devices, create campaigns for them, and get separate performance reporting. If you prefer not to show your desktop ads on these phones, you can opt out and show ads only on desktop and laptop computers.

BUSINESS WEEK ARTICLE: http://www.businessweek.com/the_thread/techbeat/archives/2008/12/googles_search.html