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Pixazza Launches Crowdsourced ‘AdSense for Images’

March 28, 2009 Leave a comment

Excerpt:

Photo ad network Pixazza has launched an e-commerce feature that enables viewers to click on items in an image, then view online product listings for them.

The service enables web publishers to add little yellow tags to items in an image. When users hover over the tag, a product listings box appears that enables them to click through to retailers and make purchases. Websites like iamnotobsessed.com have been testing the feature since last fall, according to BusinessWeek, who dubbed the offering “AdSense for images.”

LINK: http://www.marketingvox.com/pixazza-launches-crowdsourced-adsense-for-images-043640/

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The Most Innovative Companies in Advertising & Marketing

February 22, 2009 Leave a comment

The Most Innovative Companies in Advertising & Marketing


  1. Crispin Porter + Bogusky: New clients including Best Buy, Hulu, Microsoft, and Old Navy have flocked to the ad shop that made Burger King cool.
  2. TBWA\Worldwide: TBWA’s Media Arts Lab’s “Get a Mac” tag team continues to define the brand battle of the 21st century.
  3. Barbarian Group: The scrappy digital production shop behind the Subservient Chicken is now an interactive lab for companies such as Adobe and CNN.
  4. AKQA: Advertising at this boundary-crossing agency spans fuel-efficiency apps for Fiat, alternate-reality games for McDonald’s, and sneaker-design tools for Nike.
  5. Naked: The media-agnostic British shop has grown 80% in New York with clients such as Johnson & Johnson and Nokia.
  6. AdMob: The two-year-old mobile ad network had a banner year and landed $17 million of funding from Sequoia Capital.
  7. Saatchi & Saatchi S: Former Sierra Club prez-turned-Wal-Mart consultant Adam Werbach gained access to huge companies after Saatchi & Saatchi bought his firm.
  8. Goodby, Silverstein & Partners: The San Francisco-based agency stretched far beyond display ads, including a Wario Wii ad that demolished its own YouTube page.
  9. 42 Entertainment: The stealth multi-platform marketers built buzz for The Dark Knight with an alternate-reality campaign.
  10. Obscura Digital: This band of projectionists turns the world into a billboard for brands including GM, Google, and Oracle.

SOURCE:  http://www.fastcompany.com/fast50_09/lists/the-most-innovative-companies-in-advertising-marketing.html

Social Media: Listening is the New Marketing

February 21, 2009 Leave a comment

Top Media & Marketing Innovations of 2008

January 18, 2009 Leave a comment
Categories: Marketing, News Tags: ,

Burger King’s Antisocial ‘Whopper Sacrifice’ Lands in the Dumpster

January 16, 2009 Leave a comment
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How Would Walt Disney Market in 2009?

January 14, 2009 Leave a comment
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Jigsaw.com

January 14, 2009 Leave a comment

Has anyone had success using Jigsaw.com ?