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Posts Tagged ‘iPhone’

App turns iPhone into a credit card terminal

March 5, 2009 Leave a comment

FROM: http://springwise.com/weekly/2009-03-04.htm#processaway

As if phones didn’t already do enough, one of the latest mobile apps transforms iPhones and iPod Touches into portable charge card terminals. ProcessAway plugs into Authorize.net’s payment processing platform, allowing entrepreneurs to accept credit card payments anywhere they can access the internet.

After downloading the app and (separately) setting up a merchant account with Authorize.net, clients can use ProcessAway like a traditional charge card terminal: enter the amount, input the card number, expiry date and verification code, and process. There’s even a tip option for service businesses. Customers receive an email receipt for each transaction, and merchants can view transactions and process refunds on the fly. Aware that consumers might be weary of having their credit card details punched into a phone, ProcessAway stresses that’s a secure application: information is never stored in the phone and the program won’t connect to anything other than the terminal.

If it can gain trust and acceptance, ProcessAway could be particularly useful for those who need to process and authorise payments on-the-go, like on-site consultants or handymen. It’s also useful at venues that don’t have fixed terminals: antique shows, market stalls and music merchandise stands.

ProcessAway is available from Apple’s App Store for USD 19.99, and Authorize.net collects its usual transaction fees. ProcessAway isn’t the only one playing this field: Innerfence released its slightly more basic Credit Card Terminal app late last year. Although both programs are currently only available in the US, they could be a valuable tool for minipreneurs in other parts of the world.

LINK: http://springwise.com/weekly/2009-03-04.htm#processaway

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Mobile Phone Advertising Takes A Big Leap

December 22, 2008 Leave a comment

FROM GOOGLE: Today, the Google mobile ads team is announcing a new campaign-level option that allows those of you who are AdWords advertisers to show your desktop text and image ads on the iPhone, the T-Mobile G1, and other mobile devices with full (HTML) Internet browsers. The ads can point to desktop landing pages so you don’t need to create mobile landing pages or ads in mobile formats. The ads will have many of the same benefits as our standard mobile ads, such as the delivery of mobile-specific calls-to-action and reaching mobile users that are searching with their phones more than ever — especially during the holiday season.

You may have seen ads running on the iPhone and G1 already. That’s because Google Search on these devices used to show desktop results pages modified for these phones. Recently, the Google mobile team launched new results pages formatted specifically for the iPhone. Now, advertisers will be able to display ads exclusively on these mobile devices, create campaigns for them, and get separate performance reporting. If you prefer not to show your desktop ads on these phones, you can opt out and show ads only on desktop and laptop computers.

BUSINESS WEEK ARTICLE: http://www.businessweek.com/the_thread/techbeat/archives/2008/12/googles_search.html