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Posts Tagged ‘AdWords’

Pixazza Launches Crowdsourced ‘AdSense for Images’

March 28, 2009 Leave a comment

Excerpt:

Photo ad network Pixazza has launched an e-commerce feature that enables viewers to click on items in an image, then view online product listings for them.

The service enables web publishers to add little yellow tags to items in an image. When users hover over the tag, a product listings box appears that enables them to click through to retailers and make purchases. Websites like iamnotobsessed.com have been testing the feature since last fall, according to BusinessWeek, who dubbed the offering “AdSense for images.”

LINK: http://www.marketingvox.com/pixazza-launches-crowdsourced-adsense-for-images-043640/

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Google Conversion Optimizer: The Best-Kept Secret in PPC?

January 25, 2009 Leave a comment

Mobile Phone Advertising Takes A Big Leap

December 22, 2008 Leave a comment

FROM GOOGLE: Today, the Google mobile ads team is announcing a new campaign-level option that allows those of you who are AdWords advertisers to show your desktop text and image ads on the iPhone, the T-Mobile G1, and other mobile devices with full (HTML) Internet browsers. The ads can point to desktop landing pages so you don’t need to create mobile landing pages or ads in mobile formats. The ads will have many of the same benefits as our standard mobile ads, such as the delivery of mobile-specific calls-to-action and reaching mobile users that are searching with their phones more than ever — especially during the holiday season.

You may have seen ads running on the iPhone and G1 already. That’s because Google Search on these devices used to show desktop results pages modified for these phones. Recently, the Google mobile team launched new results pages formatted specifically for the iPhone. Now, advertisers will be able to display ads exclusively on these mobile devices, create campaigns for them, and get separate performance reporting. If you prefer not to show your desktop ads on these phones, you can opt out and show ads only on desktop and laptop computers.

BUSINESS WEEK ARTICLE: http://www.businessweek.com/the_thread/techbeat/archives/2008/12/googles_search.html