Posts Tagged ‘advertising’

Special YouTube Ads Earn Nonprofit $10,000 In A Single Day

March 28, 2009 Leave a comment


Earlier this week YouTube launched a new feature for non-profit organizations called “Call to Action”, allowing these organizations to place special overlay ads on their videos free of charge. These overlays can direct viewers to the non-profits’ homepage, where users can elect to donate money, sign up for mailing lists, and interact with other members in the community. And unlike typical ads on YouTube (which video uploaders don’t generally have control over), non-profits can specifiy exactly which page they’d like to redirect to.

Link to article:


Pixazza Launches Crowdsourced ‘AdSense for Images’

March 28, 2009 Leave a comment


Photo ad network Pixazza has launched an e-commerce feature that enables viewers to click on items in an image, then view online product listings for them.

The service enables web publishers to add little yellow tags to items in an image. When users hover over the tag, a product listings box appears that enables them to click through to retailers and make purchases. Websites like have been testing the feature since last fall, according to BusinessWeek, who dubbed the offering “AdSense for images.”


The Most Innovative Companies in Advertising & Marketing

February 22, 2009 Leave a comment

The Most Innovative Companies in Advertising & Marketing

  1. Crispin Porter + Bogusky: New clients including Best Buy, Hulu, Microsoft, and Old Navy have flocked to the ad shop that made Burger King cool.
  2. TBWA\Worldwide: TBWA’s Media Arts Lab’s “Get a Mac” tag team continues to define the brand battle of the 21st century.
  3. Barbarian Group: The scrappy digital production shop behind the Subservient Chicken is now an interactive lab for companies such as Adobe and CNN.
  4. AKQA: Advertising at this boundary-crossing agency spans fuel-efficiency apps for Fiat, alternate-reality games for McDonald’s, and sneaker-design tools for Nike.
  5. Naked: The media-agnostic British shop has grown 80% in New York with clients such as Johnson & Johnson and Nokia.
  6. AdMob: The two-year-old mobile ad network had a banner year and landed $17 million of funding from Sequoia Capital.
  7. Saatchi & Saatchi S: Former Sierra Club prez-turned-Wal-Mart consultant Adam Werbach gained access to huge companies after Saatchi & Saatchi bought his firm.
  8. Goodby, Silverstein & Partners: The San Francisco-based agency stretched far beyond display ads, including a Wario Wii ad that demolished its own YouTube page.
  9. 42 Entertainment: The stealth multi-platform marketers built buzz for The Dark Knight with an alternate-reality campaign.
  10. Obscura Digital: This band of projectionists turns the world into a billboard for brands including GM, Google, and Oracle.


Web Viewers Will Tolerate Twice the Ads

February 1, 2009 Leave a comment
Categories: advertising Tags: ,

Top Media & Marketing Innovations of 2008

January 18, 2009 Leave a comment
Categories: Marketing, News Tags: ,

Burger King’s Antisocial ‘Whopper Sacrifice’ Lands in the Dumpster

January 16, 2009 Leave a comment
Categories: Marketing Tags: ,

Mobile Phone Advertising Takes A Big Leap

December 22, 2008 Leave a comment

FROM GOOGLE: Today, the Google mobile ads team is announcing a new campaign-level option that allows those of you who are AdWords advertisers to show your desktop text and image ads on the iPhone, the T-Mobile G1, and other mobile devices with full (HTML) Internet browsers. The ads can point to desktop landing pages so you don’t need to create mobile landing pages or ads in mobile formats. The ads will have many of the same benefits as our standard mobile ads, such as the delivery of mobile-specific calls-to-action and reaching mobile users that are searching with their phones more than ever — especially during the holiday season.

You may have seen ads running on the iPhone and G1 already. That’s because Google Search on these devices used to show desktop results pages modified for these phones. Recently, the Google mobile team launched new results pages formatted specifically for the iPhone. Now, advertisers will be able to display ads exclusively on these mobile devices, create campaigns for them, and get separate performance reporting. If you prefer not to show your desktop ads on these phones, you can opt out and show ads only on desktop and laptop computers.