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Archive for the ‘Marketing’ Category

Personal branding in the age of Google

March 1, 2009 Leave a comment

The Most Innovative Companies in Advertising & Marketing

February 22, 2009 Leave a comment

The Most Innovative Companies in Advertising & Marketing


  1. Crispin Porter + Bogusky: New clients including Best Buy, Hulu, Microsoft, and Old Navy have flocked to the ad shop that made Burger King cool.
  2. TBWA\Worldwide: TBWA’s Media Arts Lab’s “Get a Mac” tag team continues to define the brand battle of the 21st century.
  3. Barbarian Group: The scrappy digital production shop behind the Subservient Chicken is now an interactive lab for companies such as Adobe and CNN.
  4. AKQA: Advertising at this boundary-crossing agency spans fuel-efficiency apps for Fiat, alternate-reality games for McDonald’s, and sneaker-design tools for Nike.
  5. Naked: The media-agnostic British shop has grown 80% in New York with clients such as Johnson & Johnson and Nokia.
  6. AdMob: The two-year-old mobile ad network had a banner year and landed $17 million of funding from Sequoia Capital.
  7. Saatchi & Saatchi S: Former Sierra Club prez-turned-Wal-Mart consultant Adam Werbach gained access to huge companies after Saatchi & Saatchi bought his firm.
  8. Goodby, Silverstein & Partners: The San Francisco-based agency stretched far beyond display ads, including a Wario Wii ad that demolished its own YouTube page.
  9. 42 Entertainment: The stealth multi-platform marketers built buzz for The Dark Knight with an alternate-reality campaign.
  10. Obscura Digital: This band of projectionists turns the world into a billboard for brands including GM, Google, and Oracle.

SOURCE:  http://www.fastcompany.com/fast50_09/lists/the-most-innovative-companies-in-advertising-marketing.html

Social Media: Listening is the New Marketing

February 21, 2009 Leave a comment

Microsoft’s Next Big Thing: QR codes (Phone Takes A Picture of a Bar Code- Info Uploaded to Your Phone)

February 21, 2009 Leave a comment

Applications:

  • Real Estate Listings: Snap a code of a for sale sign, take a virtual tour on your phone.
  • Business Cards: Snap a code on a business card and download the person’s contact info.
  • Dating: Print out a t-shirt with your code. If people are interested, they snap you and get your digits (my friend Jeremy came up with this, I agree, it’s a bit sick).
  • Linking to Facebook / Twitter: Snap codes and people automatically see what you’re looking at and where.

Read Article: http://b2bmarketingconfidential.blogspot.com/2009/01/mobile-codes-and-b2b.html

The Power of Podcasts

January 28, 2009 Leave a comment
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Google Conversion Optimizer: The Best-Kept Secret in PPC?

January 25, 2009 Leave a comment

Economic Slowdowns Demand Fast New Ideas

January 25, 2009 Leave a comment