Archive

Archive for January, 2009

10 Ways Twitter Can Make Money

January 29, 2009 Leave a comment
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The Power of Podcasts

January 28, 2009 Leave a comment
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Alternative Payments: More Ways to Close the Sale

January 28, 2009 Leave a comment

A good article on processors like PayPal, Bill Me Later,Google Checkout, and eBillMe.

Link: http://www.ecommercetimes.com/story/Alternative-Payments-More-Ways-to-Close-the-Sale-65954.html

The Hyundai “Lose Your Job Give Your Car Back” Commercial

January 28, 2009 Leave a comment

Great ad- very effective.

The trends I am seeing in advertising these days are empathy, and showing potential customers how they can SAVE money. A great example of the latter is how Loblaws, a grocery store chain in Canada, is airing commercials that show how you can save money by purchasing their ‘No Name’ brand of products versus traditional brand name goods.

It will be interesting  to see how this ‘cost savings’ approach does vs. showcasing the usual features and benefits…

-Tim

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Have People Had Success Implementing Video on Their E-Commerce Website?

January 27, 2009 Leave a comment

I have always been a big believer in online video. Generally speaking, I think the more we can make online shopping like shopping in a brick and morter store- the better sales results a company will see. I read today that the number of online shoppers who watched retail videos grew 40% in a single year.

Jeffrey Grau, eMarketer senior analyst and author of the new report, Video Usage in E-Commerce: The Best Is Yet to Come states that some of the benefits of online video are: “a lower number of abandoned shopping carts, reduced return rates and higher sales.”

It is also interesting to note that Internet Retailer found that adding video topped online retailers’ to-do lists for 2009.

To read more about online video trends visit emarketer.com 

How will call centers fit in to the mobile revolution (specifically m-commerce, and m-commerce customer service)?

January 25, 2009 Leave a comment

Some great feedback I received from people working in the industry via LinkedIn:  http://www.linkedin.com/answers/marketing-sales/mobile-marketing/MAR_MOB/394393-10982306

How to Tap Into Social Media

January 25, 2009 Leave a comment