Google Tips for More Conversions

WebProNews Article: http://www.webpronews.com/topnews/2009/03/16/google-tips-for-more-conversions

Google Voice Launched

Link: http://www.techcrunch.com/2009/03/11/grand-central-to-finally-launch-as-google-voice-its-very-very-good/

Personal branding in the age of Google

Good blog post by Seth Godin: http://sethgodin.typepad.com/seths_blog/2009/02/personal-branding-in-the-age-of-google.html

Google Conversion Optimizer: The Best-Kept Secret in PPC?

Link: http://searchenginewatch.com/3632476

Google and Your Brain, Part 2

Link: http://www.neurosciencemarketing.com/blog/articles/google-and-your-brain-part-2.htm

Brain Works Like Google, New Study Finds? Do our brains choose brands from our memories using predictable unconscious rules, much like Google ranks sites using an algorithm?

Link: http://www.neurosciencemarketing.com/blog/articles/branding-brains-and-google.htm

Google’s Book Search Monopoly

NY Times article:  http://www.nytimes.com/2009/01/05/technology/internet/05google.html?_r=1

The Future Of Social Search (Or Why Google Should Buy Facebook)

This is a really interesting article by Erick Schonfeld over at TechCrunch.com. It looks like there is going to be a lot of changes in search, and because of its reach into all aspects of business it is something everyone should be keeping an eye on. http://www.techcrunch.com/2008/12/28/the-future-of-social-search-or-why-google-should-buy-facebook/

Mobile Phone Advertising Takes A Big Leap

FROM GOOGLE: Today, the Google mobile ads team is announcing a new campaign-level option that allows those of you who are AdWords advertisers to show your desktop text and image ads on the iPhone, the T-Mobile G1, and other mobile devices with full (HTML) Internet browsers. The ads can point to desktop landing pages so you don’t need to create mobile landing pages or ads in mobile formats. The ads will have many of the same benefits as our standard mobile ads, such as the delivery of mobile-specific calls-to-action and reaching mobile users that are searching with their phones more than ever — especially during the holiday season.

You may have seen ads running on the iPhone and G1 already. That’s because Google Search on these devices used to show desktop results pages modified for these phones. Recently, the Google mobile team launched new results pages formatted specifically for the iPhone. Now, advertisers will be able to display ads exclusively on these mobile devices, create campaigns for them, and get separate performance reporting. If you prefer not to show your desktop ads on these phones, you can opt out and show ads only on desktop and laptop computers.

BUSINESS WEEK ARTICLE: http://www.businessweek.com/the_thread/techbeat/archives/2008/12/googles_search.html

PageRank: What Is It? And How Do You Calculate It?

Saw this great “layman’s” guide to PageRank (how Google ranks its search engine  results) and thought I would share it with everyone- this is a solid read for people trying to get a quick understanding of how it works.

http://www.practicalecommerce.com/articles/905-PageRank-What-Is-It-And-How-Do-You-Calculate-It-